Narrow search
Showing 1 - 10 of 8,530
Cover Image
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
Cover Image
Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
Cover Image
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida - In: Leveraging computer-mediated marketing environments, (pp. 143-172). 2019
Persistent link: https://www.econbiz.de/10011971314
Cover Image
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022
Persistent link: https://www.econbiz.de/10013282635
Cover Image
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja - 2016
Persistent link: https://www.econbiz.de/10011417564
Cover Image
Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
Cover Image
Role of brands when children share snacks
Hémar-Nicolas, Valérie; Gollety, Mathilde; Damay, Coralie - In: Consumer brand relationships : meaning, measuring, managing, (pp. 123-145). 2015
Persistent link: https://www.econbiz.de/10011279720
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Cover Image
Teenagers' purposive brand relationships : from social filters to shoulders to lean on
Aledin, Samil A. - In: Consumer-brand relationships : theory and practice, (pp. 262-278). 2012
Persistent link: https://www.econbiz.de/10009739813
Cover Image
The role of social media on young online consumer behavior
Miháldinecz, Fanni; Rua, Orlando Manuel Martins … - In: Handbook of research on digital transformation …, (pp. 144-168). 2022
Persistent link: https://www.econbiz.de/10014438091