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~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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938
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841
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Bauer, Hans H.
21
Belk, Russell W.
20
Esch, Franz-Rudolf
20
Gröppel-Klein, Andrea
20
Herrmann, Andreas
15
Ahlert, Dieter
14
Weinberg, Peter
14
Bruhn, Manfred
13
Fournier, Susan
13
Henninger, Claudia E.
13
Burmann, Christoph
12
Foxall, Gordon R.
12
Grunert, Klaus G.
12
Kenning, Peter
12
King, Stephen
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Choi, Tsan-Ming
11
Diehl, Sandra
11
Sattler, Henrik
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Diller, Hermann
10
Huber, Frank
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Enneking, Ulrich
9
Hill, Ronald Paul
9
Langner, Tobias
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Pelsmacker, Patrick de
9
Reisch, Lucia A.
9
Rudolph, Thomas
9
Schmitt, Bernd
9
Arnould, Eric J.
8
Hellmann, Kai-Uwe
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
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Information Resources Management Association
10
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7
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Springer Fachmedien Wiesbaden
6
Nomos Verlagsgesellschaft
5
RWTH Aachen
5
W. Bertelsmann Verlag
3
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Umweltbundesamt
2
Forschungsgruppe Konsum und Verhalten
2
Forschungsinstitut Betriebliche Bildung
2
IGI Global
2
Institut der Deutschen Wirtschaft Köln
2
Universität Mannheim
2
...textil..e.V., Wissenschaft – Forschung – Bildung
1
Accenture GmbH <Kronberg im Taunus>
1
Agrarsoziale Gesellschaft
1
American Psychological Association
1
Beiersdorf AG
1
Berliner Wissenschafts-Verlag
1
Bischöfliches Hilfswerk Misereor
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Bundeskammer für Arbeiter und Angestellte
1
Bundesverband der Selbstbedienungs-Warenhäuser
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
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1
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Erich-Schmidt-Verlag <Berlin>
1
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European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
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1
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1
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Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
29
Premier reference source
26
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
SpringerLink / Bücher
23
Journal of business research : JBR
21
Product experience
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Springer eBook Collection
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
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ECONIS (ZBW)
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1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
4
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
6
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
9
Selektiver Vertrieb und SB-Warenhäuser : der Beitrag des Kartellrechts für den Zugang neuer Handelsformen zum Markenartikelvertrieb ; eine Zwischenbilanz
Markert, Kurt
;
Schaper, Hermann
;
Wichmann, Walter
-
1982
Persistent link: https://www.econbiz.de/10000074212
Saved in:
10
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
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