//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Einzelhandel"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Markenführung
Konsumentenverhalten
78,428
Consumer behaviour
78,414
Theorie
9,644
Theory
9,639
Brand management
9,371
Beziehungsmarketing
8,922
Relationship marketing
8,918
Markenartikel
8,831
Youth
8,654
Jugendliche
8,611
Brand
7,876
Markenimage
7,242
Brand image
7,203
USA
5,849
United States
5,760
Online retailing
5,436
Online-Handel
5,436
Customer satisfaction
5,419
Kundenzufriedenheit
5,418
Deutschland
4,993
Social Web
4,837
Social web
4,837
Germany
4,553
Online-Marketing
4,510
Internet marketing
4,488
Dienstleistungsqualität
4,313
Service quality
4,313
Retail trade
4,265
Werbewirkung
3,719
Advertising effects
3,699
Electronic Commerce
3,532
Experiment
3,504
E-commerce
3,446
Emotion
3,183
Werbung
3,148
Advertising
3,073
Preismanagement
2,946
Pricing strategy
2,946
more ...
less ...
Online availability
All
Undetermined
6,290
Free
2,110
Type of publication
All
Article
10,284
Book / Working Paper
2,898
Journal
17
Type of publication (narrower categories)
All
Article in journal
9,382
Aufsatz in Zeitschrift
9,382
Aufsatz im Buch
869
Book section
869
Graue Literatur
399
Non-commercial literature
399
Hochschulschrift
355
Arbeitspapier
266
Working Paper
266
Thesis
265
Collection of articles of several authors
158
Sammelwerk
158
Conference paper
117
Konferenzbeitrag
117
Aufsatzsammlung
111
Case study
69
Fallstudie
69
Reprint
67
Konferenzschrift
46
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
25
Handbook
19
Handbuch
19
Collection of articles written by one author
16
Lehrbuch
16
Sammlung
16
Ratgeber
15
Guidebook
14
Textbook
13
Market information
9
Marktinformation
9
Bibliografie
8
Amtsdruckschrift
7
Government document
7
Statistik
7
Systematic review
6
Übersichtsarbeit
6
Mehrbändiges Werk
5
Multi-volume publication
5
more ...
less ...
Language
All
English
12,345
German
822
French
19
Polish
8
Italian
7
Swedish
4
Undetermined
4
Norwegian
3
Russian
3
Danish
2
Spanish
2
Czech
1
Dutch
1
Romanian
1
more ...
less ...
Author
All
Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Diamantopoulos, Adamantios
19
Gijsbrechts, Els
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
27
Information Resources Management Association
8
National Bureau of Economic Research
7
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Books on Demand GmbH <Norderstedt>
4
Haufe-Lexware GmbH & Co. KG
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Goethe-Universität Frankfurt am Main
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nordic Council of Ministers
2
Zukunftsinstitut
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Associazione Studi e Ricerche per il Mezzogiorno
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Brandsboard e.V.
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
EHP Edition Humanistische Psychologie
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
672
Journal of business research : JBR
553
The journal of brand management : an international journal
347
The journal of product & brand management
318
Journal of retailing
147
International journal of retail & distribution management
141
Psychology & marketing
127
The international review of retail, distribution and consumer research
125
European journal of marketing : EJM
118
Asia Pacific journal of marketing and logistics
100
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
SpringerLink / Bücher
86
Journal of strategic marketing
84
Journal of marketing communications
83
International journal of hospitality management
80
International journal of retail and distribution management
80
Journal of fashion marketing and management
78
Journal of marketing
74
Journal of the Academy of Marketing Science
72
Journal of international consumer marketing
70
International journal of consumer studies
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of marketing management : MM
64
Journal of promotion management : innovations in planning and applied research
63
The journal of consumer marketing
62
Cogent business & management
61
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
59
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
53
Journal of global marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Business horizons
44
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing research : JMR
44
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
EconStor
5
RePEc
3
BASE
2
OLC EcoSci
2
Showing
1
-
10
of
13,199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->