//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenführung
Marktforschung
Consumer behaviour
5,803
Markenartikel
951
Brand
937
Deutschland
864
Germany
841
Brand management
787
Theory
710
Theorie
709
Beziehungsmarketing
542
Relationship marketing
541
Jugendliche
490
Youth
490
Mode
417
Fashion
404
USA
387
Markenimage
381
Brand image
380
United States
380
Social Web
354
Social web
354
Online-Handel
341
Online retailing
340
Marketing
314
Marketingmanagement
298
Marketing management
297
Einzelhandel
286
Retail trade
282
Verbraucherverhalten
269
Market research
268
Online-Marketing
266
Internet marketing
263
Electronic Commerce
251
E-commerce
247
World
242
Welt
241
Luxury goods
218
Luxusgüter
218
more ...
less ...
Online availability
All
Undetermined
1,401
Free
231
Type of publication
All
Article
5,413
Book / Working Paper
774
Journal
2
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
50,607
Aufsatz in Zeitschrift
50,607
Graue Literatur
7,420
Non-commercial literature
7,420
Arbeitspapier
5,930
Working Paper
5,930
Aufsatz im Buch
5,229
Hochschulschrift
2,472
Thesis
1,781
Collection of articles of several authors
1,116
Sammelwerk
1,116
Konferenzbeitrag
536
Bibliografie enthalten
347
Bibliography included
347
Konferenzschrift
313
Collection of articles written by one author
298
Sammlung
298
Case study
284
Fallstudie
284
Lehrbuch
240
Textbook
203
Conference proceedings
164
Amtsdruckschrift
160
Government document
160
Statistik
79
Systematic review
71
Übersichtsarbeit
71
Statistics
70
Handbook
62
Handbuch
62
Ratgeber
62
Guidebook
56
Forschungsbericht
52
Market information
50
Marktinformation
50
Bibliografie
45
more ...
less ...
Language
All
English
4,862
German
1,287
French
42
Italian
5
Spanish
4
Polish
2
Hungarian
1
Swedish
1
Undetermined
1
Chinese
1
more ...
less ...
Author
All
Belk, Russell W.
20
Bauer, Hans H.
19
Gröppel-Klein, Andrea
18
Esch, Franz-Rudolf
15
Weinberg, Peter
14
Herrmann, Andreas
13
Ahlert, Dieter
12
Foxall, Gordon R.
12
Grunert, Klaus G.
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Bruhn, Manfred
10
Diller, Hermann
10
Fournier, Susan
10
Terlutter, Ralf
10
Enneking, Ulrich
9
Hill, Ronald Paul
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Rudolph, Thomas
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Burmann, Christoph
8
Hennigs, Nadine
8
Henninger, Claudia E.
8
Huber, Frank
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Langner, Tobias
8
Pelsmacker, Patrick de
8
Schrader, Ulf
8
Stobart, Jon
8
Yoon, Carolyn
8
Goldsmith, Ronald E.
7
more ...
less ...
Institution
All
Edward Elgar Publishing
9
Information Resources Management Association
6
RWTH Aachen
5
Springer Fachmedien Wiesbaden
5
Nomos Verlagsgesellschaft
4
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Umweltbundesamt
2
Forschungsgruppe Konsum und Verhalten
2
IGI Global
2
Universität Mannheim
2
Accenture GmbH <Kronberg im Taunus>
1
American Psychological Association
1
Berliner Wissenschafts-Verlag
1
Bischöfliches Hilfswerk Misereor
1
Brandsboard e.V.
1
Bundeskammer für Arbeiter und Angestellte
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutsches Historisches Institut Washington DC
1
Ecole Normale Supérieure de Cachan
1
Erich-Schmidt-Verlag <Berlin>
1
Europarat
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Innovatives Marketing
1
Global Development and Environment Institute
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Haufe-Lexware GmbH & Co. KG
1
INFER, International Network for Economic Research
1
Indian Statistical Institute
1
Institut für Sozialwissenschaftliche Forschung <München>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Internationales Design Zentrum Berlin
1
Kassel University Press GmbH
1
Katholische Akademie der Erzdiözese Freiburg
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
more ...
less ...
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
26
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
24
Journal of business research : JBR
21
SpringerLink / Bücher
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Handbook of brand relationships
17
Brands and branding
16
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Springer eBook Collection
15
The Routledge companion to digital consumption
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
6,189
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
5
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
6
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
7
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
8
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
9
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
10
Hypermarket
stores preferences : effect of consumer employment
Upadhyaya, Ajit
;
Shukla, Rajeev K.
;
Jain, Rajendra
- In:
Managing corporate responsibility and risk for …
,
(pp. 438-444)
.
2010
Persistent link: https://www.econbiz.de/10009248457
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->