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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Consumer behaviour
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Bauer, Hans H.
52
Janssen, Maarten C. W.
37
Huber, Frank
35
Rock, Bram de
33
Cherchye, Laurens
31
Wiedmann, Klaus-Peter
30
Moraga-González, José Luis
27
Spiller, Achim
26
Sutter, Matthias
25
Gröppel-Klein, Andrea
24
Vermeulen, Frederic
24
Grunert, Klaus G.
23
Belk, Russell W.
22
Dräger, Lena
19
Stavins, Joanna
19
Chandon, Pierre
18
Kerschbamer, Rudolf
18
Scherhorn, Gerhard
18
Shy, Oz
18
Zhou, Jidong
18
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17
Jonker, Nicole
17
Reisch, Lucia A.
17
Schuh, Scott
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Vandenbussche, Hylke
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Wildenbeest, Matthijs R.
17
Blundell, Richard W.
16
Falk, Armin
16
Helm, Roland
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Dellaert, Benedict G. C.
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Franses, Philip Hans
15
Peitz, Martin
15
Warlop, Luk
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Armstrong, Mark
14
Carroll, Chris
14
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Nordic Council of Ministers
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OECD
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Information Resources Management Association
9
Österreichisches Institut für Wirtschaftsforschung
9
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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Edward Elgar Publishing
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Universität Mannheim
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Center of Market Oriented Product and Production Management
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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International Telecommunications Society
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Springer Fachmedien Wiesbaden
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Centre for Social and Economic Research on the Global Environment
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Nomos Verlagsgesellschaft
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118
Discussion paper series / IZA
115
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108
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107
Discussion paper / Tinbergen Institute
96
Working paper series
66
Working papers / Harvard Business School, Division of Research
56
Working paper series / European Central Bank
44
Handbook of consumer psychology
42
Working papers / TSE : WP
41
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
40
Discussion paper / Center for Economic Research, Tilburg University
39
Working papers / Federal Reserve Bank of Boston
38
Finance and economics discussion series
36
Working papers
35
Discussion paper series
33
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
33
Ruhr economic papers
33
The Routledge companion to identity and consumption
32
Discussion papers / Deutsches Institut für Wirtschaftsforschung
30
Discussion paper / Institute of Social and Economic Research
29
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Working paper / Indian Institute of Management, Ahmedabad
26
DNB working paper
25
Department of Economics discussion paper series / University of Oxford
25
Premier reference source
25
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25
Cowles Foundation discussion paper
24
ERIM report series research in management
24
Working paper series / University of Zurich, Department of Economics
24
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
24
CORE discussion paper : DP
21
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21
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ECONIS (ZBW)
Showing
1
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10
of
13,312
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date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
The influences of attitude toward responsible
fashion
consumption and environmental concern on Gen Z's CSR-driven
fashion
brand
choice intention : empirical evidence from Germany
Vogel, Henrik
-
2023
The
fashion
industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For
fashion
brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible
fashion
consumption and b) environmental concern were analyzed …
Persistent link: https://www.econbiz.de/10014420290
Saved in:
4
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
5
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
6
Kids-Verbraucher-Analyse : KVA ; junge Zielgruppen 6 - 17 Jahre ; Berichtsband
Egmont-Ehapa-Verlag <Stuttgart>
;
Ehapa-Verlag <Stuttgart>
-
Stuttgart : Egmont-Ehapa-Verl.
;
anfangs: Stuttgart : …
-
1994-2013 [?]
Persistent link: https://www.econbiz.de/10000608265
Saved in:
7
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
8
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
10
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
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