//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
6,102
Deutschland
1,043
Markenartikel
1,024
Germany
1,016
Brand
1,006
Theorie
980
Theory
980
Brand management
791
Markenführung
791
Beziehungsmarketing
560
Relationship marketing
559
Jugendliche
505
Youth
505
Fashion
401
USA
400
United States
392
Markenimage
384
Brand image
383
Marketingmanagement
366
Marketing management
365
Verbraucherverhalten
364
Social Web
354
Social web
354
Marketing
348
Online-Handel
341
Online retailing
340
Marktforschung
322
Einzelhandel
319
Retail trade
308
Market research
307
Online-Marketing
265
Internet marketing
262
World
260
Welt
259
Electronic Commerce
253
E-commerce
248
Luxury goods
222
Luxusgüter
222
more ...
less ...
Online availability
All
Undetermined
1,414
Free
230
Type of publication
All
Article
5,340
Book / Working Paper
1,067
Journal
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Bibliografie enthalten
Book section
Conference paper
Reprint
Article in journal
49,945
Aufsatz in Zeitschrift
49,945
Graue Literatur
7,358
Non-commercial literature
7,358
Arbeitspapier
5,877
Working Paper
5,877
Aufsatz im Buch
5,147
Hochschulschrift
2,415
Thesis
1,729
Collection of articles of several authors
1,092
Sammelwerk
1,092
Konferenzbeitrag
525
Bibliography included
341
Konferenzschrift
301
Collection of articles written by one author
299
Sammlung
299
Case study
281
Fallstudie
281
Lehrbuch
232
Amtsdruckschrift
199
Government document
199
Textbook
198
Conference proceedings
154
Statistik
71
Systematic review
70
Übersichtsarbeit
70
Statistics
62
Ratgeber
56
Market information
53
Marktinformation
53
Handbook
52
Handbuch
52
Forschungsbericht
50
Guidebook
49
Glossar enthalten
45
more ...
less ...
Language
All
English
4,890
German
1,469
French
42
Italian
6
Spanish
5
Undetermined
4
Polish
2
Swedish
2
Danish
1
Hungarian
1
Chinese
1
more ...
less ...
Author
All
Gröppel-Klein, Andrea
24
Belk, Russell W.
20
Bauer, Hans H.
18
Weinberg, Peter
18
Herrmann, Andreas
14
Foxall, Gordon R.
13
Grunert, Klaus G.
13
Diller, Hermann
12
Henninger, Claudia E.
12
Scherhorn, Gerhard
12
Spiller, Achim
12
Wiedmann, Klaus-Peter
12
Choi, Tsan-Ming
11
Diehl, Sandra
11
Bagozzi, Richard P.
10
Kenning, Peter
10
Reisch, Lucia A.
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Kroeber-Riel, Werner
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Rudolph, Thomas
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Esch, Franz-Rudolf
8
Hansen, Ursula
8
Hennigs, Nadine
8
Kardes, Frank R.
8
Kirchgeorg, Manfred
8
Pelsmacker, Patrick de
8
Schrader, Ulf
8
Stobart, Jon
8
Yoon, Carolyn
8
Gierl, Heribert
7
Goldsmith, Ronald E.
7
more ...
less ...
Institution
All
Information Resources Management Association
9
Edward Elgar Publishing
7
RWTH Aachen
5
Springer Fachmedien Wiesbaden
5
Nomos Verlagsgesellschaft
4
Christian-Albrechts-Universität zu Kiel
2
Deutschland / Umweltbundesamt
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Svenska Handelshögskolan <Helsinki>
2
Universität Mannheim
2
Verlag Franz Vahlen
2
...textil..e.V., Wissenschaft – Forschung – Bildung
1
Accenture GmbH <Kronberg im Taunus>
1
American Psychological Association
1
Berliner Wissenschafts-Verlag
1
Bischöfliches Hilfswerk Misereor
1
Books on Demand GmbH <Norderstedt>
1
Bundeskammer für Arbeiter und Angestellte
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutsches Historisches Institut Washington DC
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ecole Normale Supérieure de Cachan
1
Europarat
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission
1
Expertenworkshop Wege zu Nachhaltigen Konsummustern <1997, Stuttgart>
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Forschungsgruppe Konsum und Verhalten
1
Freie Universität Berlin / Zentralinstitut für Sozialwissenschaftliche Forschung
1
Gesellschaft für Innovatives Marketing
1
Global Development and Environment Institute
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Handelshøjskolen i Århus / Markedsstyret proces- og produktinnovation i fødevaresektoren
1
Haufe-Lexware GmbH & Co. KG
1
INFER, International Network for Economic Research
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
47
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Premier reference source
27
Transformative consumer research for personal and collective well-being
26
Journal of business research : JBR
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
SpringerLink / Bücher
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Konsum und Verhalten
17
Springer eBook Collection
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The Oxford handbook of luxury business
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The international review of retail, distribution and consumer research
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
12
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
6,408
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
4
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
7
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
8
Teenagers' purposive
brand
relationships : from social filters to shoulders to lean on
Aledin, Samil A.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 262-278)
.
2012
Persistent link: https://www.econbiz.de/10009739813
Saved in:
9
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
10
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->