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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000752098
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An international perspective on public sector marketing
Lovelock, Christopher H. - In: Government marketing : theory and practice, (pp. 114-143). 1981
Persistent link: https://www.econbiz.de/10002399185
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Theoretical contributions from services and non-business marketing
Lovelock, Christopher H. - 19XX
Persistent link: https://www.econbiz.de/10002400534
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892
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Marketing public transit : a strategic approach
Lovelock, Christopher H. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000743057
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Services marketing : a European perspective
Lovelock, Christopher H.; Vandermerwe, Sandra; Lewis, … - 1998
Persistent link: https://www.econbiz.de/10000671595
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10000676641
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10000078128
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003348508