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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000752098
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2
An international perspective on public sector marketing
Lovelock, Christopher H.
- In:
Government marketing : theory and practice
,
(pp. 114-143)
.
1981
Persistent link: https://www.econbiz.de/10002399185
Saved in:
3
Theoretical contributions from services and non-business marketing
Lovelock, Christopher H.
-
19XX
Persistent link: https://www.econbiz.de/10002400534
Saved in:
4
Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
5
Marketing public transit : a strategic approach
Lovelock, Christopher H.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000743057
Saved in:
6
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
7
Services marketing : a European perspective
Lovelock, Christopher H.
;
Vandermerwe, Sandra
;
Lewis, …
-
1998
Persistent link: https://www.econbiz.de/10000671595
Saved in:
8
Principles of service marketing and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10000676641
Saved in:
9
Marketing for public and nonprofit managers
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10000078128
Saved in:
10
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
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