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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark; Fetscherin, Marc - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
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Examining beliefs and attitudes toward online advertising among Chinese consumers
Wang, Ying; Sun, Shaojing; Lei, Weizhen; Toncar, Mark - In: Direct marketing : an international journal 3 (2009) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10003936439
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Evaluating foreign-market environments for international franchising expansion
Alon, Ilan; Toncar, Mark; McKee, David L. - In: Foreign trade review : quarterly journal of Indian … 39 (2004) 1, pp. 169-181
Persistent link: https://www.econbiz.de/10002193677
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Evaluating foreign-market environments for international franchising expansion
Alon, Ilan; Toncar, Mark; MacKee, David - In: Foreign trade review : quarterly journal of Indian … 35 (2000) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10001541072
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Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
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The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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The main determinants of Bollywood movie box office sales
Fetscherin, Marc - In: Journal of global marketing 23 (2010) 5, pp. 461-476
Persistent link: https://www.econbiz.de/10008822589
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Export competitiveness patterns in Indian industries
Fetscherin, Marc; Pillania, Rajesh K. - In: Competitiveness review : an international business … 22 (2012) 3, pp. 188-206
Persistent link: https://www.econbiz.de/10009570850
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The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 307-325). 2011
Persistent link: https://www.econbiz.de/10009304630