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Consumer behaviour
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Rangaswamy, Arvind
27
Burke, Raymond R.
14
Oliva, Terence A.
12
Lilien, Gary L.
10
DeSarbo, Wayne S.
5
De Bruyn, Arnaud
4
Lange, Rense
4
Leykin, Alex
4
Day, Diana L.
3
Kayande, Ujwal
3
McDade, Sean R.
3
Srinivasan, Raji
3
Bridges, Cheryl
2
Bruggen, G.H. van
2
Bruggen, Gerrit H. van
2
Bruggen, Gerrit van
2
Chen, Ming
2
Ebbes, Peter
2
Gupta, Sunil
2
Huang, Zan
2
Hui, Sam K.
2
Li, Shibo
2
McDade, Sean
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Oliver, Richard L.
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Reidenbach, R. Eric
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Zhang, Xiaoling
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1
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Erdem, Tülin
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Felten, Claudio
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Retailing in the 21st century : current and future trends
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1
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Journal of retailing and consumer services
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Review of marketing research
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Structural change and economic dynamics : SC+ED
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Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
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The Academy of Management review : AMR
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The Penn State eBusiness Research Center
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The power of one : gaining business value from personalization technologies
1
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ECONIS (ZBW)
OLC EcoSci
47
RePEc
15
USB Cologne (EcoSocSci)
11
BASE
6
Other ZBW resources
3
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Rethinking market research in the digital world
Burke, Raymond R.
;
Rangaswamy, Arvind
;
Gupta, Sunil
- In:
Digital marketing : global strategies from the world's …
,
(pp. 226-255)
.
2001
Persistent link: https://www.econbiz.de/10001599867
Saved in:
2
Behavioral effects of digital signage
Burke, Raymond R.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
Saved in:
3
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 159-171)
.
2010
Persistent link: https://www.econbiz.de/10003938729
Saved in:
4
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 113-125)
.
2006
Persistent link: https://www.econbiz.de/10003146635
Saved in:
5
Information and profitability estimates : modeling the firm's decision to adopt a new technology
Oliva, Terence A.
- In:
Management science : journal of the Institute for …
37
(
1991
)
5
,
pp. 607-623
Persistent link: https://www.econbiz.de/10001106897
Saved in:
6
Consumer choice of retail shopping aids
Chang, Chiu-chi Angela
;
Burke, Raymond R.
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 339-346
Persistent link: https://www.econbiz.de/10003521207
Saved in:
7
An examination of social influence on shopper behavior using video tracking data
Zhang, Xiaoling
;
Li, Shibo
;
Burke, Raymond R.
;
Leykin, Alex
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010419907
Saved in:
8
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
Saved in:
9
The role of package color in consumer purchase consideration and choice
Garber, Lawrence L.
;
Burke, Raymond R.
;
Jones, J. Morgan
-
2000
Persistent link: https://www.econbiz.de/10001517134
Saved in:
10
Competitive interference and consumer memory for advertising
Burke, Raymond R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
1
,
pp. 55-68
Persistent link: https://www.econbiz.de/10001063634
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