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General alliance experience, uncertainty, and marketing alliance governance mode choice

Li, Ning; Boulding, William; Staelin, Richard - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-158

Persistent link: https://www.econbiz.de/10003980414

Optimal market intelligence strategy when management attention is scarce

Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10003859203

Choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - 2010

This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...

Persistent link: https://www.econbiz.de/10009296053

Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers

Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636

Persistent link: https://www.econbiz.de/10009614325

Why are firms different : resource endowment or deliberate differentiation?

Christen, Markus (contributor); … - 2004 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002380536

Stuck in the past : why managers persist with new product failures

Biyalagorsky, Eyal; Boulding, William; Staelin, Richard - 1998

Persistent link: https://www.econbiz.de/10001355080

Consumer sophistication, word-of-mouth and "false" promotions

Deng, Yiting; Staelin, Richard; Wang, Wei; Boulding, William - In: Journal of economic behavior & organization : JEBO 152 (2018), pp. 98-123

Persistent link: https://www.econbiz.de/10011986347

Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts

Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472

Persistent link: https://www.econbiz.de/10011760513

Ownership coordination in a channel : incentives, returns, and negotiations

Biyalogorsky, Eyal; Koenigsberg, Oded - In: Quantitative marketing and economics : QME 8 (2010) 4, pp. 461-490

Persistent link: https://www.econbiz.de/10008826271

Complementary goods : creating, capturing, and competing for value

Yalcin, Taylan; Ofek, Elie; Koenigsberg, Oded; … - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 554-569

Persistent link: https://www.econbiz.de/10009787939

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