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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique - In: Journal of marketing communications 28 (2022) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Visualizing CSR : a visual framing analysis of US multinational companies
Garcia, Maria M.; Greenwood, Keith - In: Journal of marketing communications 21 (2015) 3, pp. 167-184
Persistent link: https://www.econbiz.de/10011376476
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Corporate social responsibility and Islamic marketing : some basic lessons
Koku, Paul Sergius; Savas, Selen - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 331-345
Persistent link: https://www.econbiz.de/10010337171
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Co-operation as a marketing strategy in Mexico’s SMEs : an empirical evidence
Maldonaldo Guzman, Gonzalo; González-Campo, Carlos Hernan - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 16-28
Persistent link: https://www.econbiz.de/10010252465
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Market orientation plus : antecedents and consequences of market orientation and corporate social responsibility in Mexico
Felix, Reto - In: Journal of global marketing 28 (2015) 3/5, pp. 172-186
Persistent link: https://www.econbiz.de/10011433866
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Containing cause-related marketing skepticism : a comparison across donation frame types
Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21
Persistent link: https://www.econbiz.de/10011552367
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From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
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Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
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Relationship between sustainable buying intention and marketing strategies
Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30
In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....
Persistent link: https://www.econbiz.de/10010474530