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Emotion-induced engagement in...
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Pelsmacker, Patrick de
69
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61
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58
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48
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46
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44
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42
Winden, Frans A. A. M. van
40
Dens, Nathalie
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Eisend, Martin
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35
Huber, Frank
33
Goldfarb, Avi
32
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Dwivedi, Yogesh Kumar
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Skiera, Bernd
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Tucker, Catherine
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Diehl, Sandra
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Wilbur, Kenneth C.
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Benhabib, Jess
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Han, Heesup
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Law, Chun Hung Roberts
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Mattila, Anna S.
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Yoon, Sukki
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Okazaki, Shintaro
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Pauwels, Koen
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Terlutter, Ralf
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Phau, Ian
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Fritz, Wolfgang
24
Ghose, Anindya
24
Härtel, Charmine E. J.
24
Stephen, Andrew T.
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Choi, Yung Kyun
23
Humphrey, Ronald H.
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Huy, Quy
23
Jang, Soocheong
23
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OECD
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Springer Gabler <Firma>
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American Marketing Association
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Nomos Verlagsgesellschaft
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Journal of business research : JBR
687
Journal of retailing and consumer services
378
Journal of advertising research
331
International journal of hospitality management
283
Journal of marketing communications
259
Journal of advertising : official publication of the American Academy of Advertising
253
International journal of advertising : the review of marketing communications
246
International journal of advertising : the quarterly review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
237
Psychology & marketing
232
SpringerLink / Bücher
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Tourism management : research, policies, practice
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of business ethics : JOBE
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing research : JMR
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Springer eBook Collection
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The journal of product & brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
111
Journal of travel and tourism marketing
110
International journal of electronic marketing and retailing : IJEMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of brand management : an international journal
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Cogent business & management
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International journal of contemporary hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Technological forecasting & social change : an international journal
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Journal of marketing management : MM
95
Information systems research : ISR
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Marketing intelligence & planning
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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RePEc
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Other ZBW resources
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EconStor
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BASE
33
OLC EcoSci
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1
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
2
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
3
Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
4
Emotionen online messen
Egner, Steffen
;
Agüeras-Netz, Joachim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
Saved in:
5
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of business and psychology
24
(
2009
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
Saved in:
6
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
7
Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye
;
Yoon, Yoo-shik
;
Park, No-hyeun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
Saved in:
8
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
9
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
10
Eine experimentelle Studie zur Wirkung von Videos im E-Mail-Marketing auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
;
Hammon, Larissa
;
Hippner, Hajo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009727079
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