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Beziehungsmarketing
25,045
Relationship marketing
25,031
Markenführung
17,004
Brand management
16,972
Konsumentenverhalten
16,452
Consumer behaviour
16,449
Marketing
15,074
Thailand
11,882
Markenartikel
8,846
Brand
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Markenimage
7,756
Brand image
7,651
Marketingmanagement
6,080
Marketing management
5,961
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Deutschland
5,617
Kundenzufriedenheit
5,579
Customer satisfaction
5,578
Germany
5,142
Service quality
4,078
Dienstleistungsqualität
4,077
Social Web
3,562
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3,562
USA
3,218
Online-Marketing
3,209
United States
3,156
Internet marketing
3,128
Lieferantenmanagement
2,636
Supplier relationship management
2,635
Einzelhandel
2,260
Electronic Commerce
2,203
Retail trade
2,197
E-commerce
2,051
Innovation
1,747
Vertrauen
1,646
Confidence
1,639
Strategisches Management
1,607
Customer integration
1,585
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1,585
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521
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Sammelwerk
2,403
Aufsatzsammlung
1,505
Case study
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Fallstudie
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Lehrbuch
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Textbook
1,028
Konferenzschrift
809
Bibliografie enthalten
742
Bibliography included
742
Ratgeber
517
Conference proceedings
494
Guidebook
477
Amtsdruckschrift
358
Government document
358
Conference paper
346
Konferenzbeitrag
346
Handbook
295
Handbuch
295
Reprint
249
Statistik
186
Glossar enthalten
173
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Bruhn, Manfred
260
Meffert, Heribert
205
Homburg, Christian
157
Burmann, Christoph
148
Kotler, Philip
147
Esch, Franz-Rudolf
141
Huber, Frank
124
Bauer, Hans H.
110
Kumar, V.
105
Baumgarth, Carsten
99
Wiedmann, Klaus-Peter
99
Pepels, Werner
97
Herrmann, Andreas
89
Melewar, T. C.
87
Ahlert, Dieter
86
Keller, Kevin Lane
84
Tomczak, Torsten
78
Verhoef, Peter C.
73
Han, Heesup
68
Sheth, Jagdish N.
68
Belz, Christian
64
Bang, Nguyen
62
Kleinaltenkamp, Michael
58
Kreutzer, Ralf T.
58
Townsend, Robert M.
58
Sattler, Henrik
57
Hollebeek, Linda D.
55
Kirchgeorg, Manfred
55
Vrontis, Demetris
55
Warr, Peter George
55
Stauss, Bernd
54
Jiranyakul, Komain
52
Swoboda, Bernhard
52
Krafft, Manfred
51
Balmer, John M. T.
49
De Chernatony, Leslie
49
Meyer, Anton
49
Walsh, Gianfranco
49
Grewal, Dhruv
48
Phau, Ian
48
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Springer Fachmedien Wiesbaden
277
Thailand / Samnakngān sathiti hǣng chāt
104
National Statistical Office
94
National Bureau of Economic Research
84
Thailand / Prime Minister / National Statistical Office
83
Prime Minister
80
American Marketing Association
72
World Bank
58
OECD
50
World Bank Group
39
International Monetary Fund
36
Verlag Dr. Kovač
36
Asian Development Bank
35
Haufe-Lexware GmbH & Co. KG
33
IGI Global
31
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
29
Edward Elgar Publishing
28
Institute of Southeast Asian Studies
28
Books on Demand GmbH <Norderstedt>
27
Gesellschaft zur Erforschung des Markenwesens
25
Fördergesellschaft Marketing an der Universität Augsburg
23
Internationales Arbeitsamt
21
Information Resources Management Association
20
W. Kohlhammer GmbH
20
Fachhochschule Reutlingen / European School of Business
18
Internationale Arbeitsorganisation
18
Springer Gabler <Firma>
18
Springer International Publishing
18
Springer-Verlag GmbH
18
Verlag Franz Vahlen
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
World Trade Organization
18
De Gruyter Oldenbourg
17
Internationaler Währungsfonds
17
Weltbank
16
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
15
NetLibrary, Inc
14
Harvard Graduate School of Business Administration
13
Thailand / Department of Alternative Energy Development and Efficiency
13
Uni-Taschenbücher GmbH
13
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Journal of business research : JBR
1,298
SpringerLink / Bücher
933
Journal of retailing and consumer services
803
The journal of brand management : an international journal
628
Industrial marketing management : the international journal for industrial and high-tech firms
585
The journal of product & brand management
408
International journal of hospitality management
351
European journal of marketing : EJM
288
Journal of strategic marketing
284
Journal of the Academy of Marketing Science
281
Journal of marketing
272
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Springer eBook Collection
243
Psychology & marketing
232
The service industries journal
227
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Marketing intelligence & planning
219
Gabler Edition Wissenschaft
198
Springer eBook Collection / Business and Economics
194
Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of travel and tourism marketing
179
Cogent business & management
172
Journal of retailing
166
International journal of contemporary hospitality management
163
Europäische Hochschulschriften / 5
160
Management science : journal of the Institute for Operations Research and the Management Sciences
156
International journal of electronic customer relationship management : IJECRM
148
Journal of marketing communications
146
Journal of hospitality marketing & management
141
Business horizons
139
Marketing letters : a journal of research in marketing
139
Marketing : ZFP ; journal of research and management
136
Research
136
Journal of advertising research
134
Marketing theory
129
Journal of service research : JSR
120
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Source
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ECONIS (ZBW)
RePEc
7,879
USB Cologne (EcoSocSci)
7,819
BASE
1,982
EconStor
595
USB Cologne (business full texts)
174
OLC EcoSci
107
Other ZBW resources
45
ArchiDok
10
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Showing
1
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10
of
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articles prioritized
date (newest first)
date (oldest first)
1
Effect of community relationship management, relationship
marketing
orientation, customer engagement, and
brand
trust on
brand
loyalty : the case of a commercial bank in
Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
2
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
3
The ethics of
branding
, customer-
brand
relationships,
brand
-equity strategy, and
branding
as a societal institution
Hunt, Shelby D.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
Saved in:
4
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
5
Brand
power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
6
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
7
Investigating the strategic
marketing
significance of
brand
love in developing and nurturing consumer-
brand
relationships via film
branding
: a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
8
Is your
brand
a one-night stand? : managing consumer-
brand
relationships
Neudecker, Niels
;
Hupp, Oliver
;
Stein, Alexandra
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
6
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010256434
Saved in:
9
Too many products? Reaching the next billion customers of the beauty market
Tournois, Laurent
- In:
Journal of business strategy
35
(
2014
)
5
,
pp. 3-13
Persistent link: https://www.econbiz.de/10010469416
Saved in:
10
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
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