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Marktforschung
6,861
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6,566
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1,608
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1,537
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Malhotra, Naresh K.
48
Herrmann, Andreas
34
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
28
Wildner, Raimund
24
Huber, Frank
23
Kumar, V.
22
Sarstedt, Marko
22
Hildebrandt, Lutz
21
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
19
Albers, Sönke
17
Kuß, Alfred
17
Eisend, Martin
16
Wiedmann, Klaus-Peter
16
Green, Paul E.
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
Berekoven, Ludwig
14
DeSarbo, Wayne
14
Eckert, Werner
14
Ellenrieder, Peter
14
Koschnick, Wolfgang J.
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Birks, David F.
13
Buber, Renate
13
Holbrook, Morris B.
13
Hüttner, Manfred
13
Koch, Jörg
13
Leeflang, Peter
13
Skiera, Bernd
13
Wagner, Ralf
13
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
35
American Marketing Association
31
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Market Research Society
8
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Edward Elgar Publishing
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Marktforschung GmbH
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Ifo-Institut für Wirtschaftsforschung
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Academy of Marketing
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Management Association
2
Australien / Department of Industry, Science and Technology
2
Axel-Springer-Verlag
2
Berliner Wissenschafts-Verlag
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
91
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Gabler Edition Wissenschaft
43
International journal of market research
43
Europäische Hochschulschriften / 5
42
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Journal of retailing and consumer services
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
18
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
525
Other ZBW resources
325
RePEc
120
EconStor
24
BASE
20
ArchiDok
10
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Showing
1
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10
of
6,978
Sort
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date (newest first)
date (oldest first)
1
Frozen food products marketing and distribution challenges in a developing country
Arifeen, Shehla Riza
-
2011
Persistent link: https://www.econbiz.de/10009550858
Saved in:
2
Utilizing the concept of
convenience
as a business opportunity in emerging markets
Sundström, Malin
;
Radon, Anita
- In:
Organizations and markets in emerging economies
6
(
2015
)
2
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011433322
Saved in:
3
Understanding individual adoption of mobile instant messaging : a multiple perspectives approach
Yoon, Cheolho
;
Jeong, Changyun
;
Rolland, Erik
- In:
Information technology and management
16
(
2015
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011287156
Saved in:
4
Only if it is convenient : understanding how
convenience
influences self-service technology evaluation
Collier, Joel E.
;
Kimes, Sheryl E.
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009751114
Saved in:
5
What differentiates Internet shoppers from Internet surfers?
Izquierdo-Yusta, Alicia
;
Pilar Martínez-Ruiz, María
; …
- In:
The service industries journal
34
(
2014
)
6
,
pp. 530-549
Persistent link: https://www.econbiz.de/10010379339
Saved in:
6
A consumer definition of store
convenience
(finally)
Reimers, Vaughan
- In:
International journal of retail & distribution management
42
(
2014
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10010380565
Saved in:
7
Developing marketing strategies to increase vegetable consumption
Darian, Jean C.
;
Tucci, Louis
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 427-435
Persistent link: https://www.econbiz.de/10009788869
Saved in:
8
Revisiting "big ideas in services marketing" 30 years later
Berry, Leonard L.
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10011445539
Saved in:
9
Household cooperation in waste management : initial conditions and intervention
Briguglio, Marie
- In:
Journal of economic surveys
30
(
2016
)
3
,
pp. 497-525
Persistent link: https://www.econbiz.de/10011553710
Saved in:
10
La adopción del e-Gobierno en entornos voluntarios
Medina Molina, Cayetano
;
Rufin Moreno, Ramón
;
Rey …
- In:
Investigaciones europeas de Dirección y Economía de …
19
(
2013
)
1
,
pp. 42-52
Persistent link: https://www.econbiz.de/10011520524
Saved in:
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