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Responses of Turkish consumers to product risk information in the context of negative eWOM
Işçi, Ülfet; Kitapçi, Hakan - In: Journal of business economics and management 21 (2020) 6, pp. 1593-1609
This study explores the risk-based effects of negative electronic word-of-mouth (neWOM) perception (financial and performance risks) on electronic word-of-mouth (eWOM) credibility and purchase intention for promotion- and prevention-focused consumers. In this experimental study, a survey was...
Persistent link: https://www.econbiz.de/10012505332
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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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Factors influencing Generation Y consumers' perceptions of eWOM credibility : a study of the fast-food industry
Shamhuyenhanzva, Roy Malon; Van Tonder, Estelle; … - In: The international review of retail, distribution and … 26 (2016) 4, pp. 435-455
Persistent link: https://www.econbiz.de/10011594197
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A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol; Lee, Thae Min - In: Journal of interactive marketing : a quarterly … 23 (2009) 4, pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
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Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja; Mishra, Anubhav - In: Vision : the journal of business perspective 27 (2023) 5, pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
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The effect of online social network characteristics on consumer purchasing intention of social deals
Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10010339721
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Understanding the role of regulatory focus in e-tailing activities
Das, Gopal - In: The journal of services marketing 30 (2016) 2, pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096