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Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José
;
Hine, Michael J.
;
Rod, Michel
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
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2
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
Rojas-Méndez, José
;
Davies, Gary
;
Jamsawang, Jutatip
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 300-309
Persistent link: https://www.econbiz.de/10012128641
Saved in:
3
Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
Saved in:
4
Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José
;
Massi, Marta
;
Gallito, Elena
- In:
International marketing review
39
(
2022
)
6
,
pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
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5
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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6
A comparison of short form Marlowe-Crowne and "best friends" social desirability bias measures
Rojas-Méndez, José
;
Davies, Gary
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10015056869
Saved in:
7
Why Canadians give to charity : an extended theory of planned behaviour model
Mittelman, Robert
;
Rojas-Méndez, José
- In:
International review on public and non-profit marketing
15
(
2018
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011918432
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8
The nation brand molecule
Rojas-Méndez, José
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10010225101
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9
Disposición a pagar por un mejoramiento en la calidad ambiental en el Gran Santiago, Chile
Cerda Urrutia, Arcadio A.
;
Rojas Méndez, José
; …
- In:
Lecturas de economía
67
(
2007
),
pp. 143-160
Persistent link: https://www.econbiz.de/10003816149
Saved in:
10
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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