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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
Saved in:
2
Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev
;
Yadav, Neha
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
Saved in:
3
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
4
Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of Indian culture and business …
21
(
2020
)
3
,
pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
Saved in:
5
Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.
;
Chikhalkar, Rekha D.
;
Chaudhuri, Ranjan
- In:
International journal of management concepts and …
9
(
2015/2016
)
2
,
pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
Saved in:
6
Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of management concepts and …
11
(
2018
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10011961144
Saved in:
7
An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev
- In:
International journal of Indian culture and business …
2
(
2009
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
Saved in:
8
Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev
- In:
Global business review
10
(
2009
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
Saved in:
9
Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
16
(
2009
)
3
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003910833
Saved in:
10
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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