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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha; Chikhalkar, Rekha D. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
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Past, present, and future of electronic word of mouth (eWOM)
Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128
Persistent link: https://www.econbiz.de/10012502851
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context
Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of Indian culture and business … 21 (2020) 3, pp. 340-368
Persistent link: https://www.econbiz.de/10012511021
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Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of management concepts and … 11 (2018) 3, pp. 340-363
Persistent link: https://www.econbiz.de/10011961144
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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
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Do all advertising appeals influence consumer purchase decision : an exploratory study
Verma, Sanjeev - In: Global business review 10 (2009) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10003902624
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Do consumers respond differently to advertising stimuli : an empirical study
Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85
Persistent link: https://www.econbiz.de/10003910833
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592