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Marketingmanagement
16,296
Marketing management
16,022
Marketing
3,452
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3,424
Theorie
3,423
Verkauf
2,937
Selling
2,806
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2,797
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2,797
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2,387
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2,162
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2,159
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1,918
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1,871
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1,714
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1,687
Opportunitätskosten
1,619
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1,609
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1,368
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1,367
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1,222
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1,183
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1,181
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1,121
Firm performance
1,115
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1,109
Business start-up
1,099
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993
Strategic management
950
KMU
924
SME
924
Salespeople
884
Verkaufspersonal
883
Social Web
878
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878
Internationales Marketing
751
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745
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724
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721
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70
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Kotler, Philip
100
Bruhn, Manfred
93
Homburg, Christian
76
Meffert, Heribert
70
Pepels, Werner
56
Hornuf, Lars
54
Cumming, Douglas J.
51
Sheth, Jagdish N.
43
Vismara, Silvio
41
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Kumar, V.
39
Albers, Sönke
37
Backhaus, Klaus
34
Bauer, Hans H.
34
Esch, Franz-Rudolf
34
Schwienbacher, Armin
33
Tomczak, Torsten
33
Wiedmann, Klaus-Peter
33
Kleinaltenkamp, Michael
32
Kitchen, Philip J.
30
Belz, Christian
29
Madhani, Pankaj M.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Marshall, Greg W.
27
Agnihotri, Raj
26
Burmann, Christoph
26
Diller, Hermann
26
Kuß, Alfred
26
Berndt, Ralph
25
O'Cass, Aron
24
Catalini, Christian
23
Reinecke, Sven
23
Varadarajan, Rajan
23
Fritz, Wolfgang
22
Hinson, Robert
22
Melewar, T. C.
22
Palmatier, Robert W.
22
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Springer Fachmedien Wiesbaden
84
American Marketing Association
61
National Bureau of Economic Research
47
Books on Demand GmbH <Norderstedt>
23
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
14
OECD
14
Verlag Dr. Kovač
13
Haufe-Lexware GmbH & Co. KG
12
Verlag Franz Vahlen
11
RWTH Aachen
10
De Gruyter Oldenbourg
9
Duncker & Humblot
9
Information Resources Management Association
9
Nomos Verlagsgesellschaft
9
Wiley-VCH
9
Chartered Institute of Marketing
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
NetLibrary, Inc
8
Edward Elgar Publishing
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
National Industrial Conference Board
6
Springer Gabler <Firma>
6
Uni-Taschenbücher GmbH
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag <Berlin>
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
epubli GmbH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
GABAL-Verlag GmbH
4
INSEAD
4
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Journal of business research : JBR
407
Industrial marketing management : the international journal for industrial and high-tech firms
352
SpringerLink / Bücher
261
Journal of strategic marketing
189
The journal of business & industrial marketing
149
European journal of marketing : EJM
140
Journal of the Academy of Marketing Science
138
Europäische Hochschulschriften / 5
136
Journal of marketing
126
Journal of marketing management : MM
125
European journal of operational research : EJOR
116
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Springer eBook Collection
100
Journal of retailing and consumer services
99
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Gabler Edition Wissenschaft
82
Business horizons
75
Technological forecasting & social change : an international journal
60
The journal of brand management : an international journal
60
Lehrbuch
59
Springer eBook Collection / Business and Economics
56
Journal of personal selling & sales management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Journal of marketing research : JMR
50
The marketing review
50
Journal of advertising research
49
Journal of business economics : JBE
49
Journal of business ethics : JOBE
49
NBER working paper series
48
International marketing review
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Working paper / National Bureau of Economic Research, Inc.
46
Journal of global marketing
45
Marketing letters : a journal of research in marketing
45
Psychology & marketing
44
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,299
RePEc
223
EconStor
214
BASE
19
USB Cologne (business full texts)
18
OLC EcoSci
3
ArchiDok
2
Other ZBW resources
1
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61
Industrial Sales : hart umkämpfte Märkte lukrativ & nachhaltig erschließen
Eberhardt-Motzelt, Christian
-
2016
Persistent link: https://www.econbiz.de/10011477762
Saved in:
62
Identity construction through role and network position
Purchase, Sharon
;
DaSilva Rosa, Raymond
;
Schepis, Daniel
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 164-175
Persistent link: https://www.econbiz.de/10011478786
Saved in:
63
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
Kuester, Sabine
;
Rauch, Andreas
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011486149
Saved in:
64
Marketing or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
65
Driving mobile accounts sales : strategic imperative for Telenor Pakistan
Awan, Muhammad Luqman
;
Awan, Muhammad Usman
;
Naseer, Omer
; …
- In:
Asian journal of management cases
16
(
2019
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012134964
Saved in:
66
The sales-marketing integration gap : a social identity approach
Sleep, Stefan
;
Lam, Son K.
;
Hulland, John
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
4
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
Saved in:
67
Sales force management : leadership, innovation, technology
Johnston, Mark W.
;
Marshall, Greg W.
-
2016
-
Twelfth edition
Persistent link: https://www.econbiz.de/10012013911
Saved in:
68
Can new product
selling
and innovation in sales be improved by using internal marketing and empowerment?
Ružić, Erik
;
Benazić, Dragan
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011994747
Saved in:
69
Interfacing and customer-facing : sales and marketing
selling
centers
Johnson, Jeff S.
;
Matthes, Joseph M.
;
Friend, Scott B.
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 41-56
Persistent link: https://www.econbiz.de/10012004135
Saved in:
70
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
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