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Brodie, Roderick J.
28
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8
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7
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4
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3
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OLC EcoSci
ECONIS (ZBW)
386
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BASE
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USB Cologne (EcoSocSci)
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From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009870704
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2
Advancing understanding: the contribution of multi-method action research-based approaches to knowledge creation
Little, Victoria J.
;
Motion, Judy
;
Brodie, Roderick J.
- In:
International journal of learning and change : IJLC
1
(
2005-06
)
2
,
pp. 217-228
Persistent link: https://www.econbiz.de/10007287081
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3
Building models for marketing decisions:
Brodie, Roderick J.
;
Danaher, Peter J.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 135-140
Persistent link: https://www.econbiz.de/10006184648
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4
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Coviello, Nicole E.
;
Brodie, Roderick J.
;
Danaher, Peter J.
- In:
Journal of marketing
66
(
2002
)
3
,
pp. 33-46
Persistent link: https://www.econbiz.de/10005941777
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5
Equity in corporate co-branding: The case of adidas and the All Blacks
Motion, Judy
;
Leitch, Shirley
;
Brodie, Roderick J.
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1080-1094
Persistent link: https://www.econbiz.de/10006083713
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6
Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria
Rust, Roland T.
;
Simester, Duncan
;
Brodie, Roderick J.
; …
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 322-333
Persistent link: https://www.econbiz.de/10006103077
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7
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
- In:
Marketing theory
6
(
2006
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10007599869
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8
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10007594736
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9
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10009938590
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10
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10010003923
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