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An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites
Sung, Yongjun; Kim, Yoojung; Kwon, Ohyoon; Moon, Jangho - In: Journal of global marketing 23 (2010) 5, pp. 430-446
Persistent link: https://www.econbiz.de/10008722824
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The Effects of Spokes-Characters' Personalities of Food Products on Source Credibility
Kyung, Hobin; Kwon, Ohyoon; Sung, Yongjun - In: Journal of food products marketing 17 (2011) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10008768541
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Cigarette Advertising in Popular Youth and Adult Magazines: A Ten-Year Perspective
Krugman, Dean M.; Morrison, Margaret A.; Sung, Yongjun - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 197-211
Persistent link: https://www.econbiz.de/10007377613
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Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Sung, Yongjun; de Gregorio, Federico; Jung, Jong-Hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-286
Persistent link: https://www.econbiz.de/10008254089
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Brand Placements in Korean Films, 1995 2003: A Content Analysis
Sung, Yongjun; Choi, Jongsuk; de Gregorio, Federico - In: Journal of international consumer marketing 20 (2008) 3-4, pp. 39-54
Persistent link: https://www.econbiz.de/10008148328
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The Residual Impact of Avoided Television Advertising
de Gregorio, Federico; Sung, Yongjun - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10008395100
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-662
Persistent link: https://www.econbiz.de/10008430835
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Understanding Attitudes Toward and Behaviors in Response to Product Placement
de Gregorio, Federico; Sung, Yongjun - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10009976423
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Increasing Power and Preventing Pain
Sung, Yongjun; Choi, Sejung - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 71-87
Persistent link: https://www.econbiz.de/10009976461
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Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F. - In: Psychology & marketing 29 (2012) 12, pp. 941-956
Persistent link: https://www.econbiz.de/10010042252