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Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact
Dekker, Kim; van Reijmersdal, Eva A. - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10010109195
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Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
van Noort, Guda; Voorveld, Hilde A.M.; van Reijmersdal, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 223-235
Persistent link: https://www.econbiz.de/10010015455
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Effects of television brand placement on brand image
van Reijmersdal, Eva A.; Neijens, Peter C.; Smit, Edith G. - In: Psychology & marketing 24 (2007) 5, pp. 403-420
Persistent link: https://www.econbiz.de/10007723502
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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames
van Reijmersdal, Eva A.; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10009820981
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Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina; van Reijmersdal, Eva A. - In: Journal of marketing communications 18 (2012) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009823864
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Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
van Noort, Guda; Antheunis, Marjolijn L.; van … - In: Journal of marketing communications 18 (2012) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10009823866
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Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines
Reijmersdal, Eva van; Neijens, Peter; Smit, Edith - In: Journal of current issues and research in advertising : … 27 (2005) 2, pp. 39-54
Persistent link: https://www.econbiz.de/10008116029
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Is VHB-JOURQUAL2 a good measure of scientific quality? : assessing the validity of the major business journal ranking in German-speaking countries
Eisend, Martin - In: Business research : BuR ; official open access journal … 4 (2011) 2, pp. 241-274
Persistent link: https://www.econbiz.de/10009959007
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Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra; Eisend, Martin; Kuss, Alfred - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
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A meta-analysis of gender roles in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 418-441
Persistent link: https://www.econbiz.de/10008439259