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MANAGING COOPERATIVE ADVERTISING, A STRATEGIC APPROACH / ROBERT F. YOUNG ; STEPHEN A. GREYSER
YOUNG, ROBERT F.; Greyser, Stephen A. - 1983
Persistent link: https://www.econbiz.de/10004763853
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Services marketing
Lovelock, Christopher H. (contributor) - 1996 - 3. ed.
Persistent link: https://www.econbiz.de/10004302147
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Services marketing : text, cases, & readings
Lovelock, Christopher H. (contributor) - 1984
Persistent link: https://www.econbiz.de/10004621275
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Managing services : marketing, operations and human resources
Lovelock, Christopher H. - 1988
Persistent link: https://www.econbiz.de/10009589024
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Problems in marketing
Corey, Edwin Raymond; Lovelock, Christopher H.; Ward, Scott - 1981 - 6. ed
Persistent link: https://www.econbiz.de/10004006595
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Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10004185634
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Public & nonprofit marketing : readings & cases
Lovelock, Christopher H.; Weinberg, Charles B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004192495