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Aufsatzsammlung
4
Marketing
3
Marketingforschung
2
Marketingstrategie
2
Positionierung <Marketing>
2
Preisbildung
2
Advertising
1
Advertising media planning
1
Einführung
1
Forschungsmethode
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Marketing research
1
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Iacobucci, Dawn
7
Calder, Bobby J.
2
Churchill, Gilbert A.
2
Araujo, Luis Miguel de
1
Tybout, Alice M.
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J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Center for Marketing Sciences
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J. L. Kellogg Graduate School of Management <Evanston, Ill.> / Department of Marketing
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Kellogg School of Management <Evanston, Ill.>
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
195
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MM
Iacobucci, Dawn
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2010
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Student ed.
Persistent link: https://www.econbiz.de/10004937899
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2
Kellogg on advertising & media
Calder, Bobby J.
(
contributor
)
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Kellogg School of Management <Evanston, Ill.>
-
2008
Persistent link: https://www.econbiz.de/10004910988
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3
Kellogg on marketing
Tybout, Alice M.
(
contributor
);
Calder, Bobby J.
(
contributor
)
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2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10008688001
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4
Networks in marketing
Araujo, Luis Miguel de
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10004312365
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5
Marketing research : methodological foundations
Churchill, Gilbert A.
;
Iacobucci, Dawn
-
2005
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004541988
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6
Kellogg on integrated marketing
Iacobucci, Dawn
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004766082
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7
Kellogg on marketing
Iacobucci, Dawn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004777732
Saved in:
8
MM
Iacobucci, Dawn
-
2012
-
2. ed., student ed.
Persistent link: https://www.econbiz.de/10008968761
Saved in:
9
Marketing research : methodological foundations
Iacobucci, Dawn
;
Churchill, Gilbert A.
-
2010
-
Internat. ed., 10. ed.
Persistent link: https://www.econbiz.de/10004950491
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