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The determinants of channel member performance : an empirical investigation
Ruekert, Robert W. - 1982
Persistent link: https://www.econbiz.de/10004095243
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Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004139335
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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004100090
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Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10004308792
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Marketing management : a strategic approach with a global orientation
Boyd, Harper W.; Walker, Orville C.; Larréché, Jean-Claude - 1998 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004362864
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Sales force management : planning, implementation, and control
Churchill, Gilbert A.; Ford, Neil M.; Walker, Orville C. - 1985 - 2. ed., 3. [Dr.]
Persistent link: https://www.econbiz.de/10004055922
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004825025
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2008 - 6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
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Marketing strategy : a decision-focused approach
Walker, Orville C. (contributor) - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10004896634
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Marketing management : a strategic decision-making approach
Mullins, John W. - 2009 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117