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Global marketing management : a strategic perspective
Toyne, Brian; Walters, Peter George Pakenham - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004085938
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Global marketing management : cases and readings
Buzzell, Robert D. (contributor) - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10004190432
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Marketing management : an Asian perspective
Kotler, Philip (contributor) - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004552661
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 1998
Persistent link: https://www.econbiz.de/10004355955
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2011 - 5. ed., international student version
Persistent link: https://www.econbiz.de/10004398604
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004609239
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Global marketing management
Quelch, John Anthony (contributor);  … - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004378288
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Mastering global markets : strategies for today's trade globalist
Czinkota, Michael R.; Ronkainen, Ilkka A.; Donath, Bob - 2004
Persistent link: https://www.econbiz.de/10004662777