Narrow search
Showing 1 - 10 of 10,051
Cover Image
Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas; Bateson, John E. G. - 2006 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
Cover Image
Services marketing : text and cases
Baron, Steve; Harris, Kim - 1995
Persistent link: https://www.econbiz.de/10004255378
Cover Image
Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729
Cover Image
Services marketing : concepts, planning and implementation
Bhattacharjee, Chittaranjan - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004926668
Cover Image
Advanced marketing strategy : phenomena, analysis, and decisions
Urban, Glen L.; Star, Steven H. - 1991
Persistent link: https://www.econbiz.de/10004102541
Cover Image
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
Cover Image
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10004895488
Cover Image
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10004185634
Cover Image
Dienstleistungsmanagement in der Gastronomie und Foodservice-Industrie : Prozessmanagement als Ansatz zur Leistungsoptimierung
Flad, Patrick Oliver - 2001
Persistent link: https://www.econbiz.de/10004682411