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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009527669
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Win : the key principles to take your business from ordinary to extraordinary
Luntz, Frank I. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009173274
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Retail advertising and promotion
Diamond, Jay - 2011
Persistent link: https://www.econbiz.de/10009346377
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Buy-in : saving your good idea from getting shot down
Kotter, John P.; Whitehead, Lorne A. - 2010
Persistent link: https://www.econbiz.de/10009361499
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven (contributor) - 2009
Persistent link: https://www.econbiz.de/10004383815
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Brand media strategy : integrated communications planning in the digital era
Young, Antony - 2010
Persistent link: https://www.econbiz.de/10008911036
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Marketing communications : integrating offline and online with social media
Smith, Paul R.; Zook, Ze - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009128437
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The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009173008
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009420938