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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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Market driven thinking : achieving contextual intelligence
Woodside, Arch G. - 2005
Persistent link: https://www.econbiz.de/10004826716
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Handbook of consumer psychology
Haugtvedt, Curtis P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004899345
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Interpretation in social life, social science, and marketing
O'Shaughnessy, John - 2009
Persistent link: https://www.econbiz.de/10004937401
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Dienstleistungen als Absatzobjekt
Engelhardt, Werner Hans; Kleinaltenkamp, Michael; … - 1992
Persistent link: https://www.econbiz.de/10004131319
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Marketing services <dt.>
Berry, Leonard L.; Parasuraman, A. - 1992
Persistent link: https://www.econbiz.de/10004137302
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004138658
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Marketing your services <dt.>
Putman, Anthony O. - 1992
Persistent link: https://www.econbiz.de/10004140414