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Marketing planning & strategy
Jain, Subhash Chandra - 2000 - 6. ed.
Persistent link: https://www.econbiz.de/10004598638
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Rationale Unternehmens- und Marketingplanung : strategische, operative und taktische Entscheidungen ; mit 44 Tabellen
Kasprik, Rainald - 2002
Persistent link: https://www.econbiz.de/10004682149
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The marketing plan
Cohen, William A. - 2006 - 5th ed
Persistent link: https://www.econbiz.de/10004843831
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Marketing planning and strategy
Jain, Subhash Chandra; Haley, George T. - 2009 - 8. ed., student ed.
Persistent link: https://www.econbiz.de/10004946578
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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Marketing strategy and management
Baker, Michael John - 2002 - 3. ed., [repr.]
Persistent link: https://www.econbiz.de/10004713400
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Marketing strategy and management
Baker, Michael John - 2007 - 4. ed.
Persistent link: https://www.econbiz.de/10004882165
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Market driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004883285
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
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Market driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2003 - [Nachdr.]
Persistent link: https://www.econbiz.de/10008974712