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Persistent link: https://www.econbiz.de/10003996993

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The aging consumer : perspectives from psychology and marketing

Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition

"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with...

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Subjective age and older consumers

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The influence of creativity on objective and subjective well-being in older adulthood

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