Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the …. The research results showed that customer expectation has the most impact on customer satisfaction with path coefficient … study helps to understand that customer satisfaction and customer expectations are positive drivers of customer loyalty …