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~subject:"Öffentlichkeitsarbeit"
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Corporate reputation building...
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Öffentlichkeitsarbeit
Brand management
74
Markenführung
73
Corporate reputation
49
Firmenimage
48
Consumer behaviour
36
Konsumentenverhalten
35
Brand image
33
Markenimage
30
Unternehmenskultur
26
Public relations
25
Corporate culture
24
Marketing management
23
Marketingmanagement
23
Brand architecture
19
Markenarchitektur
19
Brand
18
Markenartikel
18
Marketing
16
Reputation
14
Beziehungsmarketing
11
Relationship marketing
11
Higher education institution
10
Hochschule
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
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Undetermined
15
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Article
20
Book / Working Paper
4
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Article in journal
22
Aufsatz in Zeitschrift
22
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Language
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English
24
Author
All
Melewar, T. C.
24
Bang, Nguyen
8
Foroudi, Pantea
7
Dennis, Charles
5
Ageeva, Elena
2
Bartholmé, Roland H.
2
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Sharifah Faridah Syed Alwi
2
Willi, Christine Hallier
2
Bodoh, Jim
1
Broderick, Amanda J.
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Han, Sung Ho
1
Hussain, Shahzeb
1
Japutra, Arnold
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Navare, Jyoti
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Shaalan, Ahmed
1
Skinner, Heather
1
Tourky, Marwa
1
Tran, Mai An
1
Yu, Xiaoyu
1
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Published in...
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
24
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1
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
2
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
8
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
9
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
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