//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Perceptional components of bra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Brand management
68
Markenführung
66
Consumer behaviour
51
Konsumentenverhalten
48
Marketing management
48
Marketingmanagement
47
Marketing
40
Corporate reputation
39
Brand image
36
Firmenimage
36
Markenimage
34
Innovation
26
Public relations
26
Relationship marketing
26
Beziehungsmarketing
23
Advertising
20
Corporate culture
19
Social Web
18
Social web
18
Brand
17
Reputation
17
Unternehmenskultur
16
Communication
15
Multinationales Unternehmen
15
Markenartikel
14
Kommunikation
13
Marketing communications
13
Transnational corporation
13
United Kingdom
13
Globalization
12
International marketing
12
Internet marketing
12
Online-Marketing
12
Werbung
12
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Lieferantenmanagement
11
Markenarchitektur
11
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
17
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatzsammlung
1
Language
All
English
19
Author
All
Kitchen, Philip J.
10
Foroudi, Pantea
9
Melewar, T. C.
8
Dennis, Charles
3
Gupta, Suraksha
3
Ageeva, Elena
2
Bang, Nguyen
2
Cuomo, Maria Teresa
2
Foroudi, Mohammad Mahdi
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Blumrodt, Jens
1
Dean, Dianne
1
Devereux, Luke
1
Dinnie, Keith
1
Hussain, Shahzeb
1
Jin, Zhongqi
1
Kanso, Ali M.
1
Katsikeas, Constantine S.
1
Kitchen, Philip
1
Nelson, Richard Alan
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Papasolomou, Ioanna C.
1
Pascaru, Olga
1
Priporas, Constantinos Vasilios
1
Sabova, Maria
1
Shaalan, Ahmed S.
1
Stoian, Maria-Cristina
1
Tourky, Marwa E.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Corporate reputation review : an international journal
2
Journal of marketing communications
2
A reader in marketing communications
1
European business review
1
European journal of marketing : EJM
1
Handbook of corporate communication and public relations : pure and applied
1
International studies of management and organization
1
Journal of business strategy
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
5
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
6
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
7
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
8
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
9
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
10
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->