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~subject:"Advertising"
~subject:"Betriebswirtschaftsstudium"
~subject:"Firm performance"
~subject:"Poverty"
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Morris, Michael H.
22
Pitt, Leyland F.
20
Berthon, Pierre R.
9
Santos, Susana Correia
8
Caruana, Albert
4
Neumeyer, Xaver
4
Širokova, Galina V.
4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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Entrepreneurship and regional development : an international journal
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
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2
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
3
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
4
Goal orientation effects on behavior and performance : evidence from international sales agents in the Middle East
Chakrabarti, Ronika
;
Barnes, Bradley R.
;
Berthon, Pierre R.
- In:
The international journal of human resource management
25
(
2014
)
2
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010231556
Saved in:
5
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Saved in:
6
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
7
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
8
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
9
Is entrepreneurship really a solution to poverty? : editor's note
Morris, Michael H.
- In:
Journal of developmental entrepreneurship : JDE ; a …
26
(
2021
)
4
,
pp. 2101004-1-2101004-4
Persistent link: https://www.econbiz.de/10013164327
Saved in:
10
Behavioural orientations of non-profit boards as a factor in entrepreneurial performance : does governance matter?
Coombes, Susan M. T.
;
Morris, Michael H.
;
Allen, Jeffrey A.
- In:
Journal of management studies : JMS
48
(
2011
)
4
,
pp. 829-856
Persistent link: https://www.econbiz.de/10009158787
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