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~subject:"Advertising"
~subject:"Markenführung"
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Advertising
Markenführung
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
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8,922
Brand
8,020
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7,257
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7,208
USA
6,219
United States
5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
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2,953
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1,956
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2,612
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69
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Phau, Ian
40
Keller, Kevin Lane
38
Melewar, T. C.
34
Loureiro, Sandra Maria Correia
33
Septianto, Felix
30
Ko, Eunju
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Baumgarth, Carsten
25
Pelsmacker, Patrick de
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Dens, Nathalie
22
Eisend, Martin
21
Fournier, Susan
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
MacInnis, Deborah J.
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Gierl, Heribert
19
Khan, Imran
19
Wiedmann, Klaus-Peter
19
Dawes, John
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Huber, Frank
17
Romaniuk, Jenni
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Dahlén, Micael
16
Fetscherin, Marc
16
Gázquez-Abad, Juan Carlos
16
Martínez-López, Francisco J.
16
Shimul, Anwar Sadat
16
Torres, Ivonne M.
16
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Springer Fachmedien Wiesbaden
25
National Bureau of Economic Research
12
Axel-Springer-Verlag
8
Information Resources Management Association
8
NetLibrary, Inc
8
American Marketing Association
7
Gesellschaft zur Erforschung des Markenwesens
6
Haufe-Lexware GmbH & Co. KG
4
Erasmus Research Institute of Management
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Nordic Council of Ministers
3
Verlag Dr. Kovač
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Technische Universität Braunschweig
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Brandsboard e.V.
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Economist Intelligence Unit <London>
1
Erich-Schmidt-Verlag <Berlin>
1
European Advertising Academy
1
European University Institute
1
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Journal of business research : JBR
528
The journal of brand management : an international journal
346
The journal of product & brand management
315
Journal of retailing and consumer services
298
Journal of marketing communications
155
International journal of advertising : the review of marketing communications
154
Psychology & marketing
125
European journal of marketing : EJM
113
Asia Pacific journal of marketing and logistics
99
Journal of promotion management : innovations in planning and applied research
93
International journal of advertising : the quarterly review of marketing communications
91
Journal of advertising research
89
International journal of hospitality management
87
Journal of promotion management : JPM
85
SpringerLink / Bücher
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
International journal of internet marketing and advertising : IJIMA
79
Marketing intelligence & planning
79
Journal of international consumer marketing
75
Journal of strategic marketing
73
Marketing letters : a journal of research in marketing
72
Journal of marketing
70
Journal of fashion marketing and management
68
Journal of marketing management : MM
64
International journal of consumer studies
60
Journal of global marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
The journal of consumer marketing
59
Journal of the Academy of Marketing Science
58
Cogent business & management
57
Journal of advertising
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International marketing review
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
European journal of marketing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing research : JMR
50
Journal of advertising : official publication of the American Academy of Advertising
46
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
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Source
All
ECONIS (ZBW)
11,967
USB Cologne (EcoSocSci)
18
RePEc
10
EconStor
7
BASE
2
Showing
1
-
10
of
12,004
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
7
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
8
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
9
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
10
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
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