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Advertising
Innovationsmanagement
37,318
Innovation management
34,379
Innovation
22,212
Marketingmanagement
17,141
Marketing management
16,550
Werbewirkung
8,028
Advertising effects
7,801
Kreativität
7,512
Creativity
7,365
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Theorie
5,943
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5,899
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4,865
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3,983
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3,730
USA
3,585
Strategisches Management
3,502
United States
3,479
KMU
3,464
SME
3,461
Technischer Fortschritt
3,373
Online-Marketing
3,288
Technological change
3,245
Internet marketing
3,235
Strategic management
3,031
Wissensmanagement
2,998
Knowledge management
2,898
Relationship marketing
2,711
Beziehungsmarketing
2,709
Brand management
2,643
Markenführung
2,635
Wissenstransfer
2,537
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2,523
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Kaiser, Harry M.
29
Eisend, Martin
23
Pelsmacker, Patrick de
21
Bruhn, Manfred
19
Rosengren, Sara
19
Septianto, Felix
19
Gierl, Heribert
18
Dahlén, Micael
16
Taylor, Charles Raymond
16
Diehl, Sandra
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Stafford, Marla Royne
14
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Wilson, Rick T.
12
Dens, Nathalie
11
Esch, Franz-Rudolf
11
Hackley, Christopher E.
11
Koslow, Scott
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Ford, John B.
10
Kerr, Gayle
10
Malik, Garima
10
Mueller, Barbara
10
Okazaki, Shintaro
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Pepels, Werner
9
Weinberger, Marc G.
9
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Springer Fachmedien Wiesbaden
12
National Bureau of Economic Research
10
American Marketing Association
3
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
3
IGI Global
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
ICORIA <14., 2015, London>
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duncker & Humblot
1
Erasmus Research Institute of Management
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Herbert von Halem Verlag
1
ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Institute of Practioners in Advertising
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
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International journal of advertising : the review of marketing communications
166
International journal of advertising : the quarterly review of marketing communications
127
Journal of marketing communications
120
Journal of business research : JBR
119
Journal of advertising : official publication of the American Academy of Advertising
115
Journal of advertising research
113
Journal of promotion management : JPM
59
Journal of promotion management : innovations in planning and applied research
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
44
Psychology & marketing
43
European journal of marketing : EJM
40
Journal of retailing and consumer services
40
Journal of current issues and research in advertising : JCIRA
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Health marketing quarterly
31
Journal of advertising
30
Journal of global marketing
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of current issues and research in advertising
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing
22
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
International journal of consumer studies
17
Journal of business ethics : JOBE
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Marketing : ZFP ; journal of research and management
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
16
SpringerLink / Bücher
16
European journal of operational research : EJOR
15
Marketing intelligence & planning
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
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Source
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ECONIS (ZBW)
4,259
Other ZBW resources
13
USB Cologne (EcoSocSci)
8
EconStor
6
RePEc
3
BASE
1
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1
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
2
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
3
Creativity
, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
4
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
5
A meta-analysis of when and how advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Roca, David
;
Tena, Daniel
;
Lázaro, Patrícia
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10011644541
Saved in:
7
The influence of traditional advertising determinants on young consumers' purchase decision
Misra, Vaibhav
;
Dwivedi, Sunita
- In:
Middle East journal of management : MEJM
9
(
2022
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10013258398
Saved in:
8
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
9
Special issue on
creativity
research in advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
10
When deep structures surface : design structures that can repeatedly surprise
Goldenberg, Jacob
;
Mazursky, David
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 21-34
Persistent link: https://www.econbiz.de/10003808073
Saved in:
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