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The curious versus the overwhelmed : factors influencing QR codes scan intention

Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506

Persistent link: https://www.econbiz.de/10012023703

Integrated marketing communications

Navarro, Angeles; Sicilia, Maria; Delgado‐Ballester, Elena - In: EuroMed Journal of Business 4 (2009) 3, pp. 223-236

Purpose – The purpose of this paper is to analyze the synergistic effects derived from an integrated marketing communication (IMC) strategy with a criterion of strategic consistency in the message between two different communication tools (advertising and sponsorship) compared to a...

Persistent link: https://www.econbiz.de/10014729649

Assessing the effect of trust on mobile advertising campaigns : the Japanese case

Okazaki, Shintaro - In: Trust and new technologies : marketing and management …, (pp. 146-164). 2008

Persistent link: https://www.econbiz.de/10003770895

Social influence model and electronic word of mouth : PC versus mobile internet

Okazaki, Shintaro - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 439-472

Persistent link: https://www.econbiz.de/10003874752

Lessons learned for teaching mobile advertising : critical review and future directions

Okazaki, Shintaro - In: Advertising theory, (pp. 373-387). 2012

Persistent link: https://www.econbiz.de/10009524030

Antecedents and consequences of advertising standardisation : a conceptual model and research propositions

Okazaki, Shintaro; Taylor, Charles Robert - In: Advertising and communication : proceedings 4th …, (pp. 145-152). 2005

Persistent link: https://www.econbiz.de/10003353727

Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions

Okazaki, Shintaro; Taylor, Charles Robert - In: International advertising and communication : current …, (pp. 439-454). 2006

Persistent link: https://www.econbiz.de/10003378205

Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

Persistent link: https://www.econbiz.de/10003985180

Measuring soft-sell versus hard-sell advertising appeals

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20

Persistent link: https://www.econbiz.de/10003986759

A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals

Diehl, Sandra; Okazaki, Shintaro; Mueller, Barbara - In: Breaking new ground in theory and practice, (pp. 463-473). 2011

Persistent link: https://www.econbiz.de/10009380989