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Advertising
Consumer behaviour
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Beziehungsmarketing
28
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28
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27
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Segijn, Claire M.
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3
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Journal of advertising
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3
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Advertising in new formats and media : current research and implications for marketers
1
Challenges in an age of dis-engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
22
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1
Second screen advertising : a typology of multiscreening
Segijn, Claire M.
- In:
Advertising in new formats and media : current research …
,
(pp. 77-96)
.
2016
Persistent link: https://www.econbiz.de/10011473402
Saved in:
2
Building the future of digital advertising one block at a time : how blockchain technology can change advertising practice and research
Yun, Joseph T.
;
Strycharz, Joanna
- In:
Journal of current issues and research in advertising
44
(
2023
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10014234460
Saved in:
3
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
4
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
5
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
6
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
7
A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.
;
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
Saved in:
8
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
9
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
10
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.
;
Strycharz, Joanna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 69-77
Persistent link: https://www.econbiz.de/10014233916
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