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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae; Ha, Sieun - In: International journal of advertising : the review of … 42 (2023) 3, pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen; Ma, Wenjuan; Feng, Yang - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
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Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: International journal of advertising : the review of … 39 (2020) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
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The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta; Iacobucci, Serena; Pagliaro, Stefano - In: International journal of advertising : the review of … 40 (2021) 5, pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
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The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina - 2023
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …
Persistent link: https://www.econbiz.de/10014282829
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Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692