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~subject:"Advertising"
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Advertising
Consumer behaviour
53
Konsumentenverhalten
51
Relationship marketing
33
Beziehungsmarketing
32
Luxury goods
18
Luxusgüter
18
Online retailing
15
Online-Handel
15
Social Web
14
Social web
14
Internet marketing
12
Online-Marketing
12
Brand management
11
Markenführung
11
E-commerce
10
Electronic Commerce
10
Werbung
10
Customer satisfaction
9
Franchising
9
Kundenzufriedenheit
9
Lieferantenmanagement
9
Service quality
9
Supplier relationship management
9
Advertising effects
8
Coronavirus
8
Einzelhandel
8
Emotion
8
Retail trade
8
Werbewirkung
8
relationship marketing
8
Betriebliche Wertschöpfung
7
Dienstleistungsqualität
7
Marketing
7
Marketing management
7
Marketingmanagement
7
Sustainability
7
Value creation
7
Brand image
6
Digitalisierung
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11
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English
11
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Thaichon, Park
10
Quach, Sara
8
Septianto, Felix
4
Hamelin, Nicolas
3
Abraham, Christopher
1
Aileni, Vidyadhar Reddy
1
Al-Shihabi, Sameh
1
Behl, Abhishek
1
Cheng, Anni
1
Chiew, Tung Moi
1
Driver, Nicholas
1
El Moujahid, Othmane
1
Japutra, Arnold
1
Jayawardena, Nirma Sadamali
1
Lavuri, Rambabu
1
Levin, Elizabeth
1
Lipscombe, Joe
1
Lobo, Antonio
1
Mao, Wen
1
Nasution, Reza Ashari
1
Pillai, Jayarethanam
1
Razzaq, Ali
1
Shao, Wei
1
Zhang, Yunen
1
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Journal of retailing and consumer services
4
International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
11
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
4
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
5
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
6
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
7
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
8
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
9
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
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