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Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70

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Berger, Sebastian; Wagner, Udo; Schwand, Christopher - In: Psychology & marketing 29 (2012) 6, pp. 411-421

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Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917

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Bemmaor, Albert C.; Wagner, Udo - In: Econometric models in marketing, (pp. 165-189). 2002

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Garaus, Marion; Wagner, Udo; Rainer, Ricarda Carina - In: Journal of business research : JBR 131 (2021), pp. 747-762

Persistent link: https://www.econbiz.de/10012545127

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528

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Pauser, Sandra; Wagner, Udo - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 13-25

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Garaus, Marion; Wagner, Udo; Bäck, Anna-Maria - In: Psychology & marketing 34 (2017) 2, pp. 138-156

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Wagner, Udo; Ruhm, Roland - In: Marketing : ZFP ; journal of research and management 44 (2022) 1, pp. 23-36

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Wolfsteiner, Elisabeth; Garaus, Marion; Wagner, Udo; … - In: International journal of advertising : the review of … 42 (2023) 4, pp. 773-797

Persistent link: https://www.econbiz.de/10014296417