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Advertising effects
Consumer behaviour
51
Konsumentenverhalten
47
Brand management
34
Markenführung
33
Beziehungsmarketing
31
Relationship marketing
31
Social Web
24
Social web
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Marketingmanagement
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Marketing
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Brand image
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Internet
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Markenimage
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Brand
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Customer satisfaction
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Markenartikel
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Werbung
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Luxury goods
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Pitt, Leyland F.
7
Berthon, Pierre R.
4
Campbell, Colin
2
Caruana, Albert
2
Ewing, Michael
2
Parent, Michael
2
Steyn, Peter
2
West, Douglas C.
2
Bal, Anjali S.
1
Campbell, Colin L.
1
Heerden, Gené van
1
Kover, Arthur J.
1
Leelapanyalert, Kannika
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Pehlivan, Ekin
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Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of financial services marketing : JFSM
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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ECONIS (ZBW)
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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
2
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
3
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
4
What makes win, place, or show? : judging creativity in advertising at award shows
West, Douglas C.
;
Caruana, Albert
;
Leelapanyalert, Kannika
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 324-338
Persistent link: https://www.econbiz.de/10010199583
Saved in:
5
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
6
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Saved in:
7
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Saved in:
8
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
9
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.
;
Campbell, Colin L.
;
Pitt, Leyland F.
- In:
Online consumer behavior : theory and research in …
,
(pp. 185-208)
.
2012
Persistent link: https://www.econbiz.de/10009567794
Saved in:
10
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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