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~subject:"Advertising effects"
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Advertising effects
Advertising
30
Consumer behaviour
26
Konsumentenverhalten
24
Werbung
24
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19
Internet marketing
11
Online-Marketing
11
USA
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United States
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Social web
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5
Umweltbewusstsein
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Green marketing
4
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4
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4
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4
Verkaufspersonal
4
Violence
4
Arzneimittel
3
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Customer entertainment
3
Customer satisfaction
3
Data protection
3
Datenschutz
3
Demographics
3
Dienstleistungsqualität
3
Perception
3
Pharmaceuticals
3
Product Placement
3
Product placement
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English
19
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Stafford, Marla Royne
19
Fox, Alexa K.
4
Kowalczyk, Christine M.
3
Pounders, Kathrynn
3
Deitz, George
2
Deitz, George D.
2
Levy, Marian
2
Myers, Susan D.
2
Cheng, Hong
1
Chu, Shu-Chuan
1
Coleman, Joshua T.
1
Deng, Tao
1
Gilbert, Jonathan Ross
1
Huang, Jianping
1
Lee, Young Woo
1
Lee, Younghwa
1
Martinez, Jennifer
1
Myers, Susan W.
1
Oakley, Jared
1
Peasley, Michael C.
1
Sheinin, Daniel A.
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Willis, Erin
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Yoon, Sukki
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International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising and violence : concepts and perspectives
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
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ECONIS (ZBW)
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
2
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
3
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
4
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
5
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
6
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
7
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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8
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
9
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
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