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~subject:"Advertising effects"
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Advertising effects
Online-Marketing
12,827
Internet marketing
12,819
Social Web
5,865
Social web
5,865
Consumer behaviour
4,591
Konsumentenverhalten
4,585
Vertrieb
2,299
Werbewirkung
2,117
Electronic Commerce
2,116
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2,081
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2,081
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2,010
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1,885
Advertising
1,805
Werbung
1,798
Beziehungsmarketing
1,767
Relationship marketing
1,767
Viral marketing
1,751
Virales Marketing
1,751
Brand management
1,627
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1,626
Marketingmanagement
1,288
Marketing management
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distribution
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Wilbur, Kenneth C.
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Russo, Antonio
11
Ghose, Anindya
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9
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8
Hudders, Liselot
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Johnson, Garrett A.
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Penta, Antonio
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Tucker, Catherine E.
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Zhu, Yi
8
Dwivedi, Yogesh Kumar
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Katona, Zsolt
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Narayanan, Sridhar
7
Pauwels, Koen
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Pelsmacker, Patrick de
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Reiley, David H.
7
Rutz, Oliver J.
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Simonov, Andrey
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Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
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Yang, Yanwu
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Abhishek, Vibhanshu
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Abou Nabout, Nadia
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Arora, Taanika
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Bart, Yakov
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Chintagunta, Pradeep K.
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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ICORIA <12., 2013, Zagreb>
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Leuphana Universität Lüneburg
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Organisation for Economic Co-operation and Development
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Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
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International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
58
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
51
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,115
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1
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
2
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
3
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
4
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
5
Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal
- In:
International journal of procurement management
15
(
2022
)
3
,
pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
Saved in:
6
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas
;
Mittal, Saurabh
- In:
International journal of business innovation and …
21
(
2020
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
Saved in:
7
Using eye-tracking to understand the impact of multitasking on memory for banner ads : the role of attention to the ad
Guitart, Ivan A.
;
Hervet, Guillaume
;
Hildebrand, Diogo
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10012200214
Saved in:
8
Content marketing versus product marketing : an analysis of consumer engagement in online advertising
Granfield, Matt
- In:
Journal of digital banking
1
(
2016/2017
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10011638791
Saved in:
9
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
10
Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of super additivity and cross-modal corresponde...
Weber, David
;
Nuszbaum, Mandy
;
Carrillo González, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10015063931
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