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~subject:"Advertising effects"
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Advertising effects
Online-Marketing
13,173
Internet marketing
13,057
Multi-criteria analysis
7,295
Multikriterielle Entscheidungsanalyse
7,254
Social Web
5,896
Social web
5,889
Fuzzy sets
5,797
Fuzzy-Set-Theorie
5,708
Consumer behaviour
4,643
Konsumentenverhalten
4,634
Theorie
3,144
Theory
3,127
Electronic Commerce
2,195
Werbewirkung
2,132
Online-Handel
2,080
Online retailing
2,077
E-commerce
2,056
AHP-Verfahren
1,962
AHP approach
1,961
Mathematische Optimierung
1,898
Mathematical programming
1,896
Advertising
1,815
Werbung
1,810
Viral marketing
1,756
Virales Marketing
1,754
Beziehungsmarketing
1,689
Relationship marketing
1,686
Markenführung
1,624
Brand management
1,623
Internet
1,291
Entscheidung
1,287
Decision
1,274
Supply chain
1,201
Lieferkette
1,200
Marketingmanagement
1,195
Marketing management
1,181
Markenimage
937
Brand image
931
Website
904
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Undetermined
992
Free
456
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Article
1,639
Book / Working Paper
483
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Article in journal
1,522
Aufsatz in Zeitschrift
1,522
Aufsatz im Buch
115
Book section
115
Graue Literatur
89
Non-commercial literature
89
Arbeitspapier
81
Working Paper
81
Hochschulschrift
34
Thesis
20
Guidebook
11
Ratgeber
11
Case study
10
Collection of articles of several authors
10
Fallstudie
10
Sammelwerk
10
Conference paper
8
Konferenzbeitrag
8
Aufsatzsammlung
6
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Textbook
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
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1
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1
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1
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English
2,045
German
77
Author
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
Arora, Taanika
6
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
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All
National Bureau of Economic Research
4
IGI Global
2
OECD
2
Springer Fachmedien Wiesbaden
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
62
Journal of marketing communications
58
International journal of internet marketing and advertising : IJIMA
51
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,122
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1
A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Operational research : an international journal
19
(
2019
)
3
,
pp. 701-716
Persistent link: https://www.econbiz.de/10012127665
Saved in:
2
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
3
Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data
Pérez-Gladish, B.
;
Gonzalez, I.
;
Bilbao-Terol, A.
; …
- In:
Omega : the international journal of management science
38
(
2009/10
)
1/2
,
pp. 84-94
Persistent link: https://www.econbiz.de/10003897778
Saved in:
4
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
5
Webtracking mit Google Analytics : [mehr Erfolg für Ihren Online-Auftritt!]
Lamprecht, Stephan
-
2010
Persistent link: https://www.econbiz.de/10003953985
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Moderating effects of Internet advertising
Spilker-Attig, Andrea Maria Renate
-
2010
Persistent link: https://www.econbiz.de/10008659538
Saved in:
8
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
9
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
10
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
Saved in:
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