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Consumer responses to social media advertisements in two high-context cultures : effects of perceived trust, informativeness and intrusiveness
Kaynak, Erdener; Kara, Ali; AlSaleh, Dhoha A. - In: Journal of euromarketing 26 (2017) 3/4, pp. 106-127
Persistent link: https://www.econbiz.de/10011878194
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QR code advertising : a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
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Enhancing mobile advertising effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
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The not-so-lonely rider in the non-dusty desert: 'Marlboro Country', the new middle class, and the geography of economic liberalism in Egypt, Saudi Arabia, and Turkey
Cooperman, Hilary (contributor); Shechter, Relli (contributor) - 2008
Persistent link: https://www.econbiz.de/10003724525
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Advertising ethics : a field study on Turkish consumers
Akagün Ergi̇n, Elif; Ozdemir, Handan - In: The journal of applied business research 23 (2007) 4, pp. 17-26
Persistent link: https://www.econbiz.de/10003631533
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Consumer Attitudes Regarding Mobile Advertising in Turkey
Demirel, Kenan - 2017
The aim of this study is to examine Turkish consumer perspective so as to explore the attitudes concerning advertising via mobile devices. A detailed literature review was conducted in the fields of mobile advertising, advertising psychology, media management and social psychology in order to...
Persistent link: https://www.econbiz.de/10014119637
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Islamic advertising ethics violation and purchase intention
Ghani, Eesha; Ahmad, Basheer - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 173-198
Persistent link: https://www.econbiz.de/10011546910
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Consumer's perception of female nudity in advertisements
Digout, Jacques; Teyeh, Myriam - In: EuroMed journal of management 1 (2015) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10011547187
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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10011979897