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Wilbur, Kenneth C. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 143-149

Persistent link: https://www.econbiz.de/10003708192

Wilbur, Kenneth C.; Sovinsky, Michelle; Ridder, Geert - 2009

Persistent link: https://www.econbiz.de/10003942211

Zhu, Yi; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 249-273

Persistent link: https://www.econbiz.de/10009006848

Rennhoff, Adam D.; Wilbur, Kenneth C. - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 305-328

Persistent link: https://www.econbiz.de/10009154731

Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912

Persistent link: https://www.econbiz.de/10010231828

Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10010345169

Wilbur, Kenneth C.; Zhu, Yi - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 293-308

Persistent link: https://www.econbiz.de/10003843321

Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330

Persistent link: https://www.econbiz.de/10011291352

Gordon, Brett R.; Jerath, Kinshuk; Katona, Zsolt; … - In: Journal of marketing 85 (2021) 1, pp. 7-25

Persistent link: https://www.econbiz.de/10012391401

Porter, Jonathan - In: Journal of marketing 85 (2021) 1, pp. 30-34

Persistent link: https://www.econbiz.de/10012391405