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~subject:"Advertising effects"
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Advertising effects
Konsumentenverhalten
79,123
Consumer behaviour
78,690
Südkorea
21,207
South Korea
20,861
Online-Marketing
12,879
Internet marketing
12,656
Theorie
10,030
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9,857
Beziehungsmarketing
9,630
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9,612
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8,709
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8,700
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8,072
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8,060
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6,806
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6,778
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6,219
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6,199
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6,184
United States
5,993
Kundenzufriedenheit
5,700
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5,698
Electronic Commerce
4,903
Deutschland
4,855
Viral marketing
4,779
Virales Marketing
4,769
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4,663
Werbewirkung
4,616
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4,487
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4,484
Germany
4,464
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4,332
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4,325
Einzelhandel
4,234
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4,153
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3,912
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3,858
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3,615
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Pelsmacker, Patrick de
26
Gierl, Heribert
25
Septianto, Felix
22
Dens, Nathalie
19
Wilbur, Kenneth C.
19
Diehl, Sandra
17
Esch, Franz-Rudolf
16
Pauwels, Koen
15
Tucker, Catherine
15
Yoon, Sukki
14
Bauer, Hans H.
13
Huber, Frank
13
Hudders, Liselot
13
Sayedi, Amin
13
Bellman, Steven
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
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11
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11
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Terlutter, Ralf
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Wu, Linwan
11
Dodoo, Naa Amponsah
10
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10
Goldfarb, Avi
10
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10
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10
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10
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10
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IGI Global
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OECD
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Shaker Verlag
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
159
International journal of advertising : the review of marketing communications
157
Journal of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
115
Journal of advertising research
108
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of retailing and consumer services
74
Journal of promotion management : innovations in planning and applied research
73
Journal of promotion management : JPM
68
Psychology & marketing
66
International journal of internet marketing and advertising : IJIMA
63
Journal of advertising : official publication of the American Academy of Advertising
62
Journal of marketing research : JMR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Marketing letters : a journal of research in marketing
43
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Asia Pacific journal of marketing and logistics
29
Journal of current issues and research in advertising
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Health marketing quarterly
27
International journal of hospitality management
26
The journal of brand management : an international journal
26
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
Journal of global marketing
20
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of marketing research
19
SpringerLink / Bücher
19
Information systems research : ISR
17
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ECONIS (ZBW)
4,569
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1
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
2
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
3
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
4
The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
5
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
6
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
7
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
8
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
9
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
10
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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