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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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3,499
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17
Tucker, Catherine
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Leuphana Universität Lüneburg
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OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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Springer Gabler <Firma>
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International journal of advertising : the review of marketing communications
159
Journal of business research : JBR
159
Journal of marketing communications
148
International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of promotion management : innovations in planning and applied research
75
Journal of retailing and consumer services
75
Psychology & marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising : official publication of the American Academy of Advertising
57
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
European journal of marketing : EJM
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Marketing intelligence & planning
32
Asia Pacific journal of marketing and logistics
29
Journal of current issues and research in advertising
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Health marketing quarterly
27
The journal of brand management : an international journal
27
International journal of hospitality management
26
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
23
Journal of marketing research
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Journal of consumer marketing
18
SpringerLink / Bücher
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ECONIS (ZBW)
4,619
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1
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
3
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
4
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
5
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
6
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
7
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
8
Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter
- In:
International journal of business and emerging markets …
10
(
2018
)
4
,
pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
Saved in:
9
Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika
;
Rakesh, Sapna
;
Chaturvedi, Kostubh Raman
- In:
International journal of e-business research : an …
14
(
2018
)
2
,
pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
Saved in:
10
Online advertising impact in the bio products decision purchase process
Chivu, Raluca-Giorgiana
;
Stoica, Ivona
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 47-52
Persistent link: https://www.econbiz.de/10011917713
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