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Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector

Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351

Persistent link: https://www.econbiz.de/10011566709

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891

The demand effects of joint product advertising in online videos

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universităţii Dunărea de Jos Galaţi / 1 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

Does ad blocking have an effect on online shopping?

Suárez, David; García-Mariñoso, Begoña - In: Telecommunications policy : the international journal … 45 (2021) 3, pp. 1-7

Persistent link: https://www.econbiz.de/10012614756

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

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